How DMZ Innisfil is powering entrepreneurship in small-town Ontario

Without targeted support that addresses their unique regional context, rural founders risk being left behind in Canada's rapidly evolving innovation economy. Their remote location and smaller professional networks create hurdles that urban founders can more easily overcome.

• Rural entrepreneurs are substantially less likely to secure startup funding or join accelerator programs – with fewer than 10% of Canada's business incubators operating in rural areas (Canadian Centre for Policy Alternatives, 2021).
• Rural startups struggle with market access limitations and often lack industry-specific mentorship (OECD, 2022).

DMZ Innisfil emerged from a strategic partnership between DMZ's experts and Innisfil's Economic Development team. Together, they designed a rural incubator that extends beyond traditional tech startups to address the diverse business landscape of the region.

• DMZ Innisfil has created a cohesive support system for entrepreneurs through mentorship, specialized workshops, and crucial access to funding networks.
• The incubator stands out by championing community-specific priorities – particularly tourism innovation and agri-tech development – and leveraging partnerships with local institutions like the Innisfil ideaLAB & Library and Nottawasaga Futures.

1. Co-Design: DMZ worked alongside municipal leaders to identify core local economic priorities. Together, they built a rural-first incubator model addressing business needs unique to Innisfil and similar communities.

2. Targeted Programming: Delivering sector-focused support tailored to key local industries including agriculture, manufacturing, hospitality, and tourism – offering workshops and mentorship for businesses at every stage of development.

3. Community Integration: By forging strategic partnerships with regional stakeholders and institutions, the program has extended its reach throughout the area – enhancing accessibility and relevance for rural entrepreneurs, regardless of their location.

4. Inclusive Growth: Providing dedicated resources for entrepreneurs who traditionally face additional barriers, including newcomers and business owners from underrepresented communities – fostering a more diverse and resilient local business ecosystem.

5. Sustainability Planning: The team built in long-term sustainability from the start – developing plans for online curriculum, international exposure, and revenue diversification through grants and sponsorships.